There’s so much work that goes on behind the scenes, I wish it was just designing prints and simply printing and posting them. It is such hard work keeping websites up to date and adding new stock. I am trying not to keep all of my eggs in one basket and branching out has been tough, especially with having to fit it in around the kids (I’m guilty of bribing them to be give me 5 minutes on my laptop with chocolate). This is my experience so far…
I used to sell only on Facebook when I was starting out but, if I’m honest, I can’t stand Facebook! I know that every man and his dog are on there and it is a massive platform to sell on but I didn’t have the following, and therefore, I didn’t sell much. I then branched out to Instagram, which I just love! It’s so simple and brilliant for my business because it’s image based and I can engage with followers on a photo easily. I love that I don’t feel like I’m being a business on Instagram. I know that might sound weird but there’s not much difference in my personal account and my business account. I got more sales from this and it is still my favourite social media platform to date. Even more so with the new update that allows you to purchase my prints straight from Instagram!
I’d been pondering about setting up an Etsy website for a while and I thought it was best for my business, and where it was going. A few people told me not to because of the fees, but I’m so glad that I didn’t listen. Etsy takes a lot of time in the beginning to set up and get the listings right. You would not believe the complex algorithm that exists behind the scenes. I think I’m about there with my listings now and Etsy continues to be my main source of sales. I have set up a successful Etsy website in which I have a 100% 5* rating. I’m so proud of that.
Once I’d been up and running on Etsy for a while I decided to branch out. A few people had mentioned Amazon and I initially didn’t think that my prints were good enough for Amazon; I mean it is a huge platform! Anyway, after finally getting set up (let me tell you right now that it is a massive ball ache!), I got my first few sales. My prints are selling on Amazon! I’ve had steady sales since, no where near as much as Etsy, but I imagine it will increase when I get myself more established.
I’m not sure where my business will go to next. Possibly a shop? Maybe onto a different selling platform? I’m not sure, but it’s so exciting. Which platforms do you prefer? Do you prefer to buy from social media sites such as Facebook and Instagram? Or do you prefer to buy from a selling platform such as Etsy or Amazon? Let me know in the comments below, it’ll be interesting to hear your feedback.